Some energy retailers in Australia charge nearly double what others do. And that price gap? It isn’t always tied to better service or greener power. It often comes down to how savvy the business owner is when choosing their energy provider.
So if you’ve ever looked at your power bill and thought, “Surely there’s a cheaper option” — you’re not wrong.
Let’s unpack who really offers the cheapest power and why finding that answer isn’t as straightforward as it seems.
Not quite — because the cheapest provider depends heavily on where your business is located, how much energy you use, and your tariff structure.
But in general, smaller challenger brands like ReAmped Energy, Glow Power, and GloBird Energy often undercut the big players like Origin, AGL, and EnergyAustralia. These newcomers operate with leaner overheads and pass on savings to attract price-conscious customers.
That said, being the “cheapest” is a moving target. Offers change frequently, especially in deregulated markets like NSW and Victoria where competition is fierce.
The biggest drivers of price differences are:
This is where psychology kicks in — retailers anchor their deals around headline rates that look appealing but may not reflect the real cost. This framing effect can nudge customers into suboptimal choices.
While the energy market is dynamic, several price comparison services (like Energy Made Easy) consistently report that some of the lowest average offers come from:
| Retailer | Known For | Typical Monthly Saving (vs big 3) |
|---|---|---|
| ReAmped Energy | Online-only, aggressive pricing | ~$50–$100 |
| GloBird Energy | Flexible plans, high feed-in tariffs | ~$40–$80 |
| Glow Power | NSW-based, business-friendly rates | ~$30–$70 |